R1-Core
Brand Iteration I Prototype I CAD
Timeline
Spring 2025 I 7 weeks
Gaming continues to shape the future of toy design through its focus on engagement and immersive play.
How can Rivian extend its design into gaming experiences that support and enhance long-distance travel?
Goal
Combine gaming into long ride car experiences for Rivian
Design around the package
Rivian Design Language
Focuses on Headlight
Rivian Blocking Form
Rigid Transitions
Focusing on the side profile, the design highlights the iconic detailing of the headlights, using their form and signature geometry as a defining visual element that carries through the overall silhouette.
Test and refine ergonomics and component placement.
